Stop the Bullets, Kill the Gun is a public service announcement against gun violence brought to you by the UK radio station Choice FM. The video, produced by UK ad conglomerate Abbott Mead Vickers BBDO, uses slow motion photography to show the effects of bullets as they pass through inanimate objects. Classical music plays in the background as
bullets fly in slow-motion through a series of objects. The first object, a brown egg, explodes from the force of the bullet and is replaced in turn with a tall glass of milk, a shiny red apple, a bottle of ketchup, a water bottle, and a beautiful watermelon. In the final frame the bullet speeds toward the head of a young boy, but at the last moment dissolves into the words, "Stop the Bullets. Kill the Gun."